Search Engine Optimization

Search Engine
Optimization

Search Engine Optimization (SEO) is the art and science of getting your website to rank higher in search engines such as Google. Because searching is the main way in which people enquire online, ranking higher in search engines can lead to an increase in traffic to a website.

In Google and Bing like other search engines, the results page often features paid ads at the top of the page. This is followed by the regular results or what we call the "organic search results". Traffic that comes via SEO is referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. Paid search is called search engine marketing (SEM) or pay-per-click (PPC).

+ Keyword research
+ Content marketing
+ Link building
+ On-page optimization
+ Site architecture optimization
+ Semantic markup

Boost traffic to your website

By gaining your websites presence higher on search engines, customers have a better chance of finding your page and clicking through. Our SEO strategies aim to out position your competitors, rank higher for relevant keywords and improve local search visibility.

Track and report on performance

Working with Online Media Works, you will receive consistent and clear reporting on the performance of our SEO services. You will have a full understanding of the performance of your optimised pages, and we will regularly provide suggestions to further enhance performance.

Elevate sales or enquiries

The ultimate goal of any SEO solution is to drive the results that matter most to a business. By optimising your website for search visibility, improving the user experience and improving on-page content, is the best way to achieve these results. At Online Media Works we also strive to create greater brand trust and integrity. By improving the overall superiority and significance of your website, you will see an increase in overall usage which will improve conversations.

A multi targeted approach

Where normal traditional SEO mainly focuses predominantly on growing your organic search presence, as a multi-channel digital marketing agency, we have a different approach. We use a multi targeted approaches to Search Engine Optimisation which includes strategies to create efficiencies and value for money in areas such as brand awareness, content improvements, user experience and paid search.

We replace unreliable and expensive agencies with old fashion quality, honesty and service.

Organic search is what drives more than half of all website visits and should be an important part of any organization’s digital marketing strategy, whether you’re a multinational corporation or a mum-and-dad business. And it’s even more especially important for direct-to-consumer sites.

By providing useful content, you’re not only building trust, but you’re matching your website with customer enquiries, which means higher quality leads. So, even if you have the world’s best pay-per-click (PPC) and affiliate marketing campaigns routinely driving motivated customers to your site, you’re still only fighting half the battle by ignoring organic search.

Top Seach Engine Optimisation Tools

Google Search Console (formerly known as “Google Webmaster Tools”) is a free tool provided by Google and is a standard tool in the SEO’s toolkit. GSC provides rankings and traffic reports for top keywords and pages and can help identify and fix on-site technical issues.

Keyword Planner is another free tool provided by Google, as part of their Google Ads product. Even though it is designed for paid search, it can be a great tool to use for SEO since it provides keyword suggestions and keyword search volume, which can be helpful when doing keyword research.

There are a number of link analysis tools out there, the two primary ones being AHREFs and Majestic. Backlink analysis tools allow users to analyse which websites are linking to their own website, or the websites of competitors, and can be used to find new links during link building.

There are many different SEO platforms that bring together many of the tools that SEO needs to optimize sites. Some of the most popular include Siteimprove, Moz, BrightEdge, Search metrics and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other tasks related to SEO.

Most social media sites don’t have a direct impact on SEO, but they can be a good tool for networking with other webmasters and building relationships that can lead to link building and guest posting opportunities.

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